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When we see Christmas decorations, we get a good feeling, a smile, and maybe even a laugh. Christmas decor creates an emotional response in us, that much we already know. But did you also know that, in addition to being fun and sentimental, Christmas decorations can also be great marketing tools?
According to a study published in Retail Dive, 62 percent of shoppers prefer to shop at brick-and-mortar stores precisely because they prefer the "feel it, touch it, see it, try it on" experience they get from shopping in-person.
Since the most compelling feature of shopping brick and mortar is the "feel it, touch it, see it, try it on" phenomenon, it makes sense that customers would respond well to holiday-themed decorations within, around, and outside a store. Decorating for holidays like Christmas and really "getting into the spirit" enhances the customer's "feel it, touch it, see it, try it on" experience, making them statistically more likely to:
Christmas decorations are not just fun and festive and great for company morale; they are an excellent investment that can make your business money!
There have been a few studies done that focused on the difference an adequately decorated store made during the holidays, as compared to stores that didn't decorate. For example, one study examined six Golden Corral restaurant locations. The six restaurants had been performing more or less the same, sales-wise, throughout the year. For years, the six restaurants did not do much in the way of decorating for the holidays. But one holiday season, the restaurants decided to hang up Christmas lights and make their restaurants a little more festive. The result? The restaurants saw an average of a five percent increase in sales during the time period that they had their Christmas lights up!
There's a connection here. When potential customers see a business that is celebrating a holiday, the decorations used to convey that message are more likely to produce a compelling, emotional response in the potential customer. Potential customers are more likely to come into the business, as they feel more welcomed by a business that is celebrating the season. And last but not least, potential customers are more likely to spend money at businesses that are making a strong effort to celebrate the holiday.
The advertising and marketing potential from simply adding Christmas decorations is quite extensive.
Our team here at Christmas Decor SC is now offering a new line of Christmas props in addition to our annual inventory! And to help you in your seasonal decor efforts, we even put together a few tips on decorating for Christmas. Read on to learn how to add Christmas decor to your business in a way that maximizes ROI!
We recommend decorating your entire business space with Christmas festivities, but the most critical place to decorate is your storefront, particularly if you have a big picture window display. You want people to see your store from a distance and be emotionally and psychologically pulled towards your store, thanks to the Christmas décor, and especially if you have lights in your display. Make sure your storefront, billboard, signage, store windows, and street signs all have Christmas decorations on them.
Decorating for Christmas is about more than just decorating the store! We also recommend working in costume during the Christmas season, and encouraging your employees to do the same! Many businesses are beginning to forego employee uniforms during the holidays, opting for their favorite Christmas costumes instead. Potential customers love seeing a company run by folks dressed in costume (especially if Santa hats are involved!) as it makes them feel more sentimentally and emotionally connected to the employees and the business as a whole. If potential customers see a store and employees dressed up and decorated for the season, potential customers are more likely to shop at that store.
We highly encourage folks to order unique Christmas-themed photo op decorations, of which we have many. That way, visitors to your business can get their picture taken with their family members or friends. An insider tip here (sheer marketing gold really!) is to encourage your customers to post those pictures on social media and tag your business in them! That way, your photo op installation invites people to come in and shop at your store, and it also serves to promote your business on social media!
The restroom has some of the best decor possibilities! Why not set up a fiberglass Santa Claus with toilet paper wrapped around it, and put it in a stall? That way, folks will have access to toilet paper in a funny, unique way that is also perfect for the Christmas season!
As a business owner, you should take the Christmas season to have fun with your employees. Decorate and have fun! Your sales will go up too, but even more important than that, you'll increase company morale, boost teamwork among your employees, and the folks in your community will remember your business as being the fun business! Want a sure way to earn customers for life? Decorate, have fun, and let your customers know that you're the town's fun business every Christmas season!
Christmas Decor SC now offers a full line of Christmas decor items for businesses, community centers, malls, shopping centers, parks, plazas, public buildings, department stores, special Christmas events, etc. check out our brochure to see the new items we just added to our stock, and feel free to give us a call at (843)-216-8445 (or you can fill out our online contact form) to get more information on how we can build the perfect Christmas decoration for you or your business! Make this Christmas season a truly memorable one. Call today!